Unlock Insights for Supplier-Retailer Success

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Unlock Insights
Built for Supplier-Retailer Success

Advantage Report shows you how retailers see your organization and where you can improve. You'll get clear, unbiased insights and a roadmap to fix gaps, strengthen partnerships, and grow your business.

Retailer Perception

Understand retailer sentiment, strengths, and areas for improvement across key competencies.

Competitive Benchmarking

Benchmark your performance against competitors to identify gaps and opportunities for growth.

Retailer Expectations

Gain direct insights into retailer priorities and what they care most about, from supply chain expectations to category strategy alignment.

Feedback by Functional Area

Learn how unique job functions and titles perceive your brand and performance, giving insight for targeted improvements.

Key Areas for Improvement

Identify key areas where you lag behind, and what actions you can take to gain ground.

Strengths and Weaknesses

Get a big picture look at your biggest strengths and weaknesses.

Have questions about what Advantage Report covers? Contact us and we'll fill you in.

Go beyond data—get a clear path to improvement

If you're investing in a report, it should tell you what you need to do — not just give you high-level insights.

Your Advantage Report highlights your biggest opportunities and top priorities for improvement, along with objective, specific actions to take — making it the most actionable report available to CPG leaders.

Leading suppliers trust Advantage Report for unfiltered retailer feedback

Get unfiltered feedback

Hear from your company's retailers what you wouldn't hear internally: unbiased, unfiltered insights into how you're doing.

9 Ways You're Falling Behind Without Advantage Report

Your company's competitors already know what retailers expect—do you? Without Advantage Report, your team is making decisions in the dark.

What does
Advantage Report cover?

Your organization's report covers 31 key competencies in 4 engagement drivers: Partnership, Execution, Reputation, and Vision.

Improvement in each category is essential for strengthening retailer relationships and driving strategic growth.

How it works

Here’s how we turn raw retailer feedback into a clear, actionable plan to grow your performance and partnerships.

Step 1: We’ll survey and interview your retailers

Step 2: Our team analyzes data and delivers actionable next steps

Step 3: You'll get your report

Step 4: We'll track changes to see if you've improved

Want a sneak peek at your data?

Even if you didn’t purchase the report in previous years, we've probably collected feedback on your company. If we’ve got it, you can get a sneak peek at what they’ve said and where your biggest improvement areas are.

How can I use Advantage Report insights?

By getting a comprehensive look into what your retailers think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:

Grow Revenue and Market Share

Optimize Supply Chain Performance

Enhance Strategic Planning

Why build better relationships?

Frequently asked questions

What qualifies Advantage Report to make recommendations?

What specific metrics can we expect to improve by leveraging Advantage Report?

How does Advantage Report ensure that retailer feedback is unbiased and accurate?

What’s the typical timeline from sign-up to receiving insights?

Unlock InsightsBuilt for Supplier-Retailer Success