EXPAND SALES AND MARKET SHARE
Win with retailers by seeing what they see
Retailers have unique insights that directly impact sales, profitability, and competitive standing—but you may not hear them. Your company's Advantage Report gathers unfiltered feedback from across your retailers, helping you uncover hidden gaps and take action to strengthen relationships, fix weaknesses, and drive sales.
27% more is a big deal
Top performers in Advantage Report enjoy 26.9% higher annualized revenue growth than their lowest performing counterparts.
What four major retailers think of their suppliers
These quotes might be about your company — without Advantage Report, are you sure you would know?
Go from hoping your strategy is right... to knowing it is
When your team listens to internal voices, you hear what your team wants to be true. When you listen to the voice of the retailer, you hear what you need to close gaps to competitors.
Without deep feedback from retailers...
With deep feedback from retailers
Losing ground to competitors
Close gaps to competitors
Losing ground to competitors
Close gaps to competitors
Losing ground to competitors
Close gaps to competitors
Missing out on promotional opportunities
Maximize promotions
Missing out on promotional opportunities
Maximize promotions
Missing out on promotional opportunities
Maximize promotions
Thinking you know retailer priorities
Align with expectations
Thinking you know retailer priorities
Align with expectations
Thinking you know retailer priorities
Align with expectations
Not seeing a path to category growth
Get a 360 degree view of your category
Not seeing a path to category growth
Get a 360 degree view of your category
Not seeing a path to category growth
Get a 360 degree view of your category
Not learning from best in class performers
Optimize spending for ROI
Not learning from best in class performers
Optimize spending for ROI
Not learning from best in class performers
Optimize spending for ROI
9 Ways You're Falling Behind Without Advantage Report
Your competitors already know what retailers expect—do you? Without Advantage Report, your team is making decisions in the dark.
9 Ways You're Falling Behind Without Advantage Report
Your competitors already know what retailers expect—do you? Without Advantage Report, your team is making decisions in the dark.
9 Ways You're Falling Behind Without Advantage Report
Your competitors already know what retailers expect—do you? Without Advantage Report, your team is making decisions in the dark.
What revenue and competitive insights will I see?
Get stats and key insights on performance across 31 different competencies.
Performance benchmarking and rank tracking
Understanding where your company ranks among competitors and which competitors are gaining ground helps you evaluate current performance and priorities. In this particular view, the supplier has improved their performance, but their competitor marked in red is gaining on them at a fast rate.
Performance benchmarking and rank tracking
Understanding where your company ranks among competitors and which competitors are gaining ground helps you evaluate current performance and priorities. In this particular view, the supplier has improved their performance, but their competitor marked in red is gaining on them at a fast rate.
Performance benchmarking and rank tracking
Understanding where your company ranks among competitors and which competitors are gaining ground helps you evaluate current performance and priorities. In this particular view, the supplier has improved their performance, but their competitor marked in red is gaining on them at a fast rate.
Retailer-specific performance and relationship strengths
If your Walgreens business was suffering — wouldn't you want to focus your efforts there? Retailer performance data reveals strong partnerships and accounts you weren't aware were at risk, helping explain sales struggles and adjust your approach accordingly.
Retailer-specific performance and relationship strengths
If your Walgreens business was suffering — wouldn't you want to focus your efforts there? Retailer performance data reveals strong partnerships and accounts you weren't aware were at risk, helping explain sales struggles and adjust your approach accordingly.
Retailer-specific performance and relationship strengths
If your Walgreens business was suffering — wouldn't you want to focus your efforts there? Retailer performance data reveals strong partnerships and accounts you weren't aware were at risk, helping explain sales struggles and adjust your approach accordingly.
What specific things your retailers prioritize
Retailers prioritize certain competencies like trust, ease of doing business, and strategic alignment—knowing where your company excels or falls short helps focus resources on the most impactful improvements.
What specific things your retailers prioritize
Retailers prioritize certain competencies like trust, ease of doing business, and strategic alignment—knowing where your company excels or falls short helps focus resources on the most impactful improvements.
What specific things your retailers prioritize
Retailers prioritize certain competencies like trust, ease of doing business, and strategic alignment—knowing where your company excels or falls short helps focus resources on the most impactful improvements.
What top suppliers in your category are doing
If your company is lagging behind in your category, the best place to start is understanding what suppliers who excel in your category are doing.
What top suppliers in your category are doing
If your company is lagging behind in your category, the best place to start is understanding what suppliers who excel in your category are doing.
What top suppliers in your category are doing
If your company is lagging behind in your category, the best place to start is understanding what suppliers who excel in your category are doing.
Immediate actions
Your report won't just show you high level insights and leave the rest to you. Experts will name specific improvements you need to take to fix gaps that could be affecting revenue.
Immediate actions
Your report won't just show you high level insights and leave the rest to you. Experts will name specific improvements you need to take to fix gaps that could be affecting revenue.
Immediate actions
Your report won't just show you high level insights and leave the rest to you. Experts will name specific improvements you need to take to fix gaps that could be affecting revenue.
How you're executing
Retailers see how your company's process and products are performing in real time. Their insights can offer an unfiltered view at how well your brand is executing.
How you're executing
Retailers see how your company's process and products are performing in real time. Their insights can offer an unfiltered view at how well your brand is executing.
How you're executing
Retailers see how your company's process and products are performing in real time. Their insights can offer an unfiltered view at how well your brand is executing.
What retailers say about you...when you're not in the room
Have questions about what Advantage Report covers? Contact us and we'll fill you in.
Contact Us
Contact Us
Contact Us
Want a sneak peek at your data?
Even if you didn’t purchase the report in previous years, we've probably collected feedback on your company. If we’ve got it, you can get a sneak peek at what they’ve said and where your biggest improvement areas are.
Want a sneak peek at your data?
Even if you didn’t purchase the report in previous years, we've probably collected feedback on your company. If we’ve got it, you can get a sneak peek at what they’ve said and where your biggest improvement areas are.
Want a sneak peek at your data?
Even if you didn’t purchase the report in previous years, we've probably collected feedback on your company. If we’ve got it, you can get a sneak peek at what they’ve said and where your biggest improvement areas are.
Where does Advantage Report fit with other insights?
Advantage Report gives you something you can't get any where else: a high-level, unbiased view of how retailers truly perceive your performance—along with clear, strategic actions to strengthen relationships, optimize execution, and drive growth.
VS
B2B Ranking
Providers
Syndicated Data
Providers
DSD Data
Internal Insights
B2B Ranking Providers might tell you how your brand performs in the market and how consumers perceive it, but Advantage Report provides direct, retailer-specific insights that reveal how your retail partners evaluate your execution, supply chain performance, and strategic alignment—along with clear actions to improve.
VS
B2B Ranking Providers
Syndicated Data Providers
DSD Data
Internal Insights
B2B Ranking Providers might tell you how your brand performs in the market and how consumers perceive it, but Advantage Report provides direct, retailer-specific insights that reveal how your retail partners evaluate your execution, supply chain performance, and strategic alignment—along with clear actions to improve.
VS
B2B Ranking Providers
Syndicated Data Providers
DSD Data
Internal Insights
B2B Ranking Providers might tell you how your brand performs in the market and how consumers perceive it, but Advantage Report provides direct, retailer-specific insights that reveal how your retail partners evaluate your execution, supply chain performance, and strategic alignment—along with clear actions to improve.
What else can I do with Advantage Report?
What else can I do with Advantage Report?
By getting a comprehensive look into what your retailers think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:
By getting a comprehensive look into what your retailers think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:
Frequently asked questions
What kinds of metrics related to revenue and market share are covered in Advantage Report?
What kinds of metrics related to revenue and market share are covered in Advantage Report?
What kinds of metrics related to revenue and market share are covered in Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What’s the typical timeline from sign-up to receiving insights?
What’s the typical timeline from sign-up to receiving insights?
What’s the typical timeline from sign-up to receiving insights?
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