ENHANCE STRATEGIC PLANNING
Build a plan that aligns with retailers, not internal goals
Your company can build a strategic plan without knowing what your retailers are thinking and wanting, but it won’t be targeted, efficient, or set up for real success. When you understand their priorities and where you're falling short, your investments go into initiatives that align with their needs—a perfect fit for mutual success.
What three major retailers think of their suppliers
These quotes might be about your company — without Advantage Report, are you sure you would know?
Go from thinking your strategy is right... to knowing it is
When you listen to internal voices, you hear what your team wants to be true. When you listen to the voice of the retailer, you hear what you need to grow strategically.
Without deep feedback from retailers...
With deep feedback from retailers
Leaving problem areas unaddressed
Identify and fix your biggest strategic gaps
Leaving problem areas unaddressed
Identify and fix your biggest strategic gaps
Leaving problem areas unaddressed
Identify and fix your biggest strategic gaps
Risking it all on what you think retailers want
Take confidence in investments
Risking it all on what you think retailers want
Take confidence in investments
Risking it all on what you think retailers want
Take confidence in investments
Hoping your strategy matches retailer needs
Align with retailer expectations
Hoping your strategy matches retailer needs
Align with retailer expectations
Hoping your strategy matches retailer needs
Align with retailer expectations
Missing the data to prove impact
Get tangible KPIs for strategic success
Missing the data to prove impact
Get tangible KPIs for strategic success
Missing the data to prove impact
Get tangible KPIs for strategic success
9 Ways You're Falling Behind Without Advantage Report
Your competitors already know what retailers expect—do you? Without Advantage Report, your team is making decisions in the dark.
9 Ways You're Falling Behind Without Advantage Report
Your competitors already know what retailers expect—do you? Without Advantage Report, your team is making decisions in the dark.
9 Ways You're Falling Behind Without Advantage Report
Your competitors already know what retailers expect—do you? Without Advantage Report, your team is making decisions in the dark.
What strategic insights will I see on our report?
Get stats and key insights on performance across 31 different competencies.
Performance rank and score vs competitors
Understanding where your company ranks among competitors helps set realistic goals and measure progress. If your score has improved but your rank has dropped, it means competitors are advancing faster—signaling a need for more aggressive strategies in key areas.
Performance rank and score vs competitors
Understanding where your company ranks among competitors helps set realistic goals and measure progress. If your score has improved but your rank has dropped, it means competitors are advancing faster—signaling a need for more aggressive strategies in key areas.
Performance rank and score vs competitors
Understanding where your company ranks among competitors helps set realistic goals and measure progress. If your score has improved but your rank has dropped, it means competitors are advancing faster—signaling a need for more aggressive strategies in key areas.
Retailer-specific performance and relationship strengths
Retailer performance data reveals strong partnerships and accounts you weren't aware were at risk, helping your team adjust strategies to protect and grow key relationships.
Retailer-specific performance and relationship strengths
Retailer performance data reveals strong partnerships and accounts you weren't aware were at risk, helping your team adjust strategies to protect and grow key relationships.
Retailer-specific performance and relationship strengths
Retailer performance data reveals strong partnerships and accounts you weren't aware were at risk, helping your team adjust strategies to protect and grow key relationships.
What strategic areas your retailers prioritize
Retailers prioritize certain competencies like trust, ease of doing business, and strategic alignment—knowing where your company excels or falls short helps focus resources on the most impactful improvements.
What strategic areas your retailers prioritize
Retailers prioritize certain competencies like trust, ease of doing business, and strategic alignment—knowing where your company excels or falls short helps focus resources on the most impactful improvements.
What strategic areas your retailers prioritize
Retailers prioritize certain competencies like trust, ease of doing business, and strategic alignment—knowing where your company excels or falls short helps focus resources on the most impactful improvements.
Function-specific ratings
Breaking down performance by function exposes weaknesses impacting retailer relationships. Prioritizing internal fixes around key areas like supply chain could improve relationships.
Function-specific ratings
Breaking down performance by function exposes weaknesses impacting retailer relationships. Prioritizing internal fixes around key areas like supply chain could improve relationships.
Function-specific ratings
Breaking down performance by function exposes weaknesses impacting retailer relationships. Prioritizing internal fixes around key areas like supply chain could improve relationships.
Key steps to prioritize
Knowing your team's biggest strengths and weaknesses helps you understand where you budget and strategic resources should be focused on first.
Key steps to prioritize
Knowing your team's biggest strengths and weaknesses helps you understand where you budget and strategic resources should be focused on first.
Key steps to prioritize
Knowing your team's biggest strengths and weaknesses helps you understand where you budget and strategic resources should be focused on first.
Long term vision and desires
Retailers may have a vision for suppliers who excel in e-commerce, category growth, and sustainability—falling behind risks future opportunities. Knowing where to improve keeps your team ahead and strengthens partnerships.
Long term vision and desires
Retailers may have a vision for suppliers who excel in e-commerce, category growth, and sustainability—falling behind risks future opportunities. Knowing where to improve keeps your team ahead and strengthens partnerships.
Long term vision and desires
Retailers may have a vision for suppliers who excel in e-commerce, category growth, and sustainability—falling behind risks future opportunities. Knowing where to improve keeps your team ahead and strengthens partnerships.
What retailers say about your company...when you're not in the room
Have questions about what Advantage Report covers? Contact us and we'll fill you in.
Contact Us
Contact Us
Contact Us
Want a sneak peek at your data?
Even if you didn’t purchase the report in previous years, we've probably collected feedback on your company. If we’ve got it, you can get a sneak peek at what they’ve said and where your biggest improvement areas are.
Want a sneak peek at your data?
Even if you didn’t purchase the report in previous years, we've probably collected feedback on your company. If we’ve got it, you can get a sneak peek at what they’ve said and where your biggest improvement areas are.
Want a sneak peek at your data?
Even if you didn’t purchase the report in previous years, we've probably collected feedback on your company. If we’ve got it, you can get a sneak peek at what they’ve said and where your biggest improvement areas are.
Where does Advantage Report fit with other insights?
Advantage Report gives you something you can't get any where else: a high-level, unbiased view of how retailers truly perceive your performance—along with clear, strategic actions to strengthen relationships, optimize execution, and drive growth.
VS
B2B Ranking
Providers
Syndicated Data
Providers
DSD Data
Internal Insights
B2B Ranking Providers might tell you how your brand performs in the market and how consumers perceive it, but Advantage Report provides direct, retailer-specific insights that reveal how your retail partners evaluate your execution, supply chain performance, and strategic alignment—along with clear actions to improve.
VS
B2B Ranking Providers
Syndicated Data Providers
DSD Data
Internal Insights
B2B Ranking Providers might tell you how your brand performs in the market and how consumers perceive it, but Advantage Report provides direct, retailer-specific insights that reveal how your retail partners evaluate your execution, supply chain performance, and strategic alignment—along with clear actions to improve.
VS
B2B Ranking Providers
Syndicated Data Providers
DSD Data
Internal Insights
B2B Ranking Providers might tell you how your brand performs in the market and how consumers perceive it, but Advantage Report provides direct, retailer-specific insights that reveal how your retail partners evaluate your execution, supply chain performance, and strategic alignment—along with clear actions to improve.
What else can I do with Advantage Report?
What else can I do with Advantage Report?
By getting a comprehensive look into what your retailers think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:
By getting a comprehensive look into what your retailers think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:
Frequently asked questions
How often should we use Advantage Report for strategic planning?
How often should we use Advantage Report for strategic planning?
How often should we use Advantage Report for strategic planning?
What kinds of strategic planning metrics are covered in Advantage Report?
What kinds of strategic planning metrics are covered in Advantage Report?
What kinds of strategic planning metrics are covered in Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What’s the typical timeline from sign-up to receiving insights?
What’s the typical timeline from sign-up to receiving insights?
What’s the typical timeline from sign-up to receiving insights?
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