RETAIL RELATIONSHIP PLAYBOOK
How to Win in Five Retail Channels
Get a behind-the-scenes look at what hundreds of retail leaders are really saying about their suppliers across five major channels. You'll learn which mistakes are costing suppliers trust—and what best-in-class performance looks like in mass, grocery, convenience, drug, and e-commerce.
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Use direct retailer feedback to drive smarter growth
Use direct retailer feedback to drive smarter growth
By getting a comprehensive look into what your retailers in each channel think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:
By getting a comprehensive look into what your retailers in each channel think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:
Frequently asked questions
How does Advantage Report collect and verify feedback from my retailers?
How does Advantage Report collect and verify feedback from my retailers?
How does Advantage Report collect and verify feedback from my retailers?
How is Advantage Report different from other industry benchmarking tools?
How is Advantage Report different from other industry benchmarking tools?
How is Advantage Report different from other industry benchmarking tools?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What qualifies Advantage Report to make recommendations?
What qualifies Advantage Report to make recommendations?
What qualifies Advantage Report to make recommendations?
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