RETAILER-SUPPLIER RELATIONSHIP GUIDE
7 Critical Supplier Mistakes to Avoid
We’ve gathered feedback from 12,000+ retail decision-makers across 50+ Fortune 500 companies. This guide reveals the most common—and costly—patterns seen in low-performing suppliers. Don’t make the same mistakes.
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Why build better relationships?
Frequently asked questions
How does Advantage Report collect and verify feedback from my retailers?
How does Advantage Report collect and verify feedback from my retailers?
How does Advantage Report collect and verify feedback from my retailers?
How is Advantage Report different from other industry benchmarking tools?
How is Advantage Report different from other industry benchmarking tools?
How is Advantage Report different from other industry benchmarking tools?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What qualifies Advantage Report to make recommendations?
What qualifies Advantage Report to make recommendations?
What qualifies Advantage Report to make recommendations?
Subscribe to receive email updates
Subscribe to receive email updates
Subscribe to receive email updates
