Distribution of Benchmark Results
Find the greatest opportunities to improve performance and engagement based on the gap to the top.
Your Scorecard
See how your business stacks up across four major categories
Competencies of Most Importance
Learn what key competencies are most important to retailers when evaluating you and your competitors.
Overall Performance
See how your company is improving YOY compared to your competitors.
Key Steps for Improvement
Beyond just insights, your report synthesizes what you can leverage, accelerate, and improve to close gaps.
Distribution of Benchmark Results
Find the greatest opportunities to improve performance and engagement based on the gap to the top.
Your Scorecard
See how your business stacks up across four major categories
Competencies of Most Importance
Learn what key competencies are most important to retailers when evaluating you and your competitors.
Overall Performance
See how your company is improving YOY compared to your competitors.
Key Steps for Improvement
Beyond just insights, your report synthesizes what you can leverage, accelerate, and improve to close gaps.
Distribution of Benchmark Results
Find the greatest opportunities to improve performance and engagement based on the gap to the top.
Your Scorecard
See how your business stacks up across four major categories
Competencies of Most Importance
Learn what key competencies are most important to retailers when evaluating you and your competitors.
Overall Performance
See how your company is improving YOY compared to your competitors.
Key Steps for Improvement
Beyond just insights, your report synthesizes what you can leverage, accelerate, and improve to close gaps.
Distribution of Benchmark Results
Find the greatest opportunities to improve performance and engagement based on the gap to the top.
Your Scorecard
See how your business stacks up across four major categories
Competencies of Most Importance
Learn what key competencies are most important to retailers when evaluating you and your competitors.
Overall Performance
See how your company is improving YOY compared to your competitors.
Key Steps for Improvement
Beyond just insights, your report synthesizes what you can leverage, accelerate, and improve to close gaps.
Distribution of Benchmark Results
Find the greatest opportunities to improve performance and engagement based on the gap to the top.
Your Scorecard
See how your business stacks up across four major categories
Competencies of Most Importance
Learn what key competencies are most important to retailers when evaluating you and your competitors.
Overall Performance
See how your company is improving YOY compared to your competitors.
Key Steps for Improvement
Beyond just insights, your report synthesizes what you can leverage, accelerate, and improve to close gaps.
Distribution of Benchmark Results
Find the greatest opportunities to improve performance and engagement based on the gap to the top.
Your Scorecard
See how your business stacks up across four major categories
Competencies of Most Importance
Learn what key competencies are most important to retailers when evaluating you and your competitors.
Overall Performance
See how your company is improving YOY compared to your competitors.
Key Steps for Improvement
Beyond just insights, your report synthesizes what you can leverage, accelerate, and improve to close gaps.
Distribution of Benchmark Results
Find the greatest opportunities to improve performance and engagement based on the gap to the top.
Your Scorecard
See how your business stacks up across four major categories
Competencies of Most Importance
Learn what key competencies are most important to retailers when evaluating you and your competitors.
Overall Performance
See how your company is improving YOY compared to your competitors.
Key Steps for Improvement
Beyond just insights, your report synthesizes what you can leverage, accelerate, and improve to close gaps.
Distribution of Benchmark Results
Find the greatest opportunities to improve performance and engagement based on the gap to the top.
Your Scorecard
See how your business stacks up across four major categories
Competencies of Most Importance
Learn what key competencies are most important to retailers when evaluating you and your competitors.
Overall Performance
See how your company is improving YOY compared to your competitors.
Key Steps for Improvement
Beyond just insights, your report synthesizes what you can leverage, accelerate, and improve to close gaps.
Know what retailers really think of you
Know what retailers really think of you
Know what retailers really think of you
—and what to do next
—and what to do next
—and what to do next
Meet the go-to report for supplier organizations—combining deep retailer feedback, competitive benchmarking, and actionable strategies to drive business growth.
Meet the go-to report for supplier organizations—combining deep retailer feedback, competitive benchmarking, and actionable strategies to drive business growth.
Meet the go-to report for supplier organizations—combining deep retailer feedback, competitive benchmarking, and actionable strategies to drive business growth.
It's time to catch up with your competitors
For years, competitors at your retailers and in your categories have used Advantage Report to strengthen retailer relationships, optimize performance, and gain a competitive edge. If your company isn't leveraging this data, you’re already falling behind.
What can I do with Advantage Report?
What can I do with Advantage Report?
By getting a comprehensive look into what your retailers think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:
By getting a comprehensive look into what your retailers think of your company, you can recognize the most productive aspects of your partnerships, identify opportunities for improvement, uncover the best course of action, and measurably influence key aspects of your business:
Why suppliers invest in Advantage Report
Suppliers choose Advantage Report because it offers exclusive insights that no other report provides to strengthen retailer relationships and achieve strategic goals.
B2B-Retail Specific
POS and consumer data only go so far in retailer relationships. Advantage Report offers B2B-retail insights, benchmarks, and strategies to drive growth.
Unbiased Feedback
To truly understand where you stand with retailers, Advantage Report gives unbiased, anonymous feedback that eliminates bias and reveals hidden performance gaps.
Comprehensive Insights
Gain insights across merchandising, supply chain, operations, and leadership, offering a comprehensive, unbiased view of retailer expectations for better decisions.
Actionable Roadmap
AGI goes beyond insights, providing a clear roadmap so suppliers know exactly how to improve retailer relationships and drive growth.
Why suppliers invest in Advantage Report
Suppliers choose Advantage Report because it offers exclusive insights that no other report provides to strengthen retailer relationships and achieve strategic goals.
B2B-Retail Specific
POS and consumer data only go so far in retailer relationships. Advantage Report offers B2B-retail insights, benchmarks, and strategies to drive growth.
Unbiased Feedback
To truly understand where you stand with retailers, Advantage Report gives unbiased, anonymous feedback that eliminates bias and reveals hidden performance gaps.
Comprehensive Insights
Gain insights across merchandising, supply chain, operations, and leadership, offering a comprehensive, unbiased view of retailer expectations for better decisions.
Actionable Roadmap
AGI goes beyond insights, providing a clear roadmap so suppliers know exactly how to improve retailer relationships and drive growth.
Why suppliers invest in Advantage Report
Suppliers choose Advantage Report because it offers exclusive insights that no other report provides to strengthen retailer relationships and achieve strategic goals.
B2B-Retail Specific
POS and consumer data only go so far in retailer relationships. Advantage Report offers B2B-retail insights, benchmarks, and strategies to drive growth.
Unbiased Feedback
To truly understand where you stand with retailers, Advantage Report gives unbiased, anonymous feedback that eliminates bias and reveals hidden performance gaps.
Comprehensive Insights
Gain insights across merchandising, supply chain, operations, and leadership, offering a comprehensive, unbiased view of retailer expectations for better decisions.
Actionable Roadmap
AGI goes beyond insights, providing a clear roadmap so suppliers know exactly how to improve retailer relationships and drive growth.
You need more than rankings
Knowing your company's rank among competitors is only half the equation—it tells you where you stand, but not why or how to improve. Our benchmarking and advisory services go deeper, revealing the real, unfiltered reasons behind your company's performance and providing clear action steps to close the gap.
THE WHAT
Declining sales
THE WHAT
Declining sales
THE WHAT
Declining sales
THE WHAT
Competitors rank higher in my category
THE WHAT
Competitors rank higher in my category
THE WHAT
Competitors rank higher in my category
THE WHAT
Shelf space is improving
THE WHAT
Shelf space is improving
THE WHAT
Shelf space is improving
7 Mistakes Suppliers Make (And How to Fix Them)
Why are competitors gaining ground? What are the things that top Advantage Report performers are doing consistently and at scale? Without these insights, you'll never know.
7 Mistakes Suppliers Make (And How to Fix Them)
Why are competitors gaining ground? What are the things that top Advantage Report performers are doing consistently and at scale? Without these insights, you'll never know.
7 Mistakes Suppliers Make (And How to Fix Them)
Why are competitors gaining ground? What are the things that top Advantage Report performers are doing consistently and at scale? Without these insights, you'll never know.
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Proven insights, trusted worldwide
37
The number of years in business
40
The number of CPG markets we research
+53,000
The number of unique respondents who provide feedback in our annual survey
+1,100
The number of supplier clients we service
+83,000
The number of survey responses we collect across all programs
+12,000
The number of industry interviews we conduct across all programs
1,400
The number of retailer clients we service
~$3.1T
The retail coverage of our research by annual sales (USD)
65%
The retail coverage of our research globally by market share
Frequently asked questions
How does Advantage Report collect and verify feedback from my retailers?
How does Advantage Report collect and verify feedback from my retailers?
How does Advantage Report collect and verify feedback from my retailers?
How is Advantage Report different from other industry benchmarking tools?
How is Advantage Report different from other industry benchmarking tools?
How is Advantage Report different from other industry benchmarking tools?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What types of suppliers benefit the most from Advantage Report?
What qualifies Advantage Report to make recommendations?
What qualifies Advantage Report to make recommendations?
What qualifies Advantage Report to make recommendations?
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